‘Orange and Proud’ - was a drinks company right to drop that advertising slogan in NI?

‘Orange and proud.’ How does that marketing slogan for a soft drink make you feel? The Belfast Telegraph is reporting today that a drinks company has pulled the promotion here for fear of causing offence. Volvic uses the slogan Orange and Proud for flavoured water but is worried that it may cause offence.The decision to drop the slogan here has been criticised by unionist politicians.