Ep. 30 Email Marketing With Joseph Bojang of Webchamps

Aug 24, 2016, 08:07 PM

(CTM#30)_(Email Marketing with Joseph Bojang)   Brad Post, Create the Movement, host Joseph Bojang, Web Champs Email Marketing Course   Brad Post, Create the Movement, host: Welcome back to this edition of our podcast. I’m excited to be sitting with a good friend of mine, Joseph Bojang. How are you Joseph? Joseph Bojang: I’m good. Thank you for having me, Brad. BP: Joseph is, like I said, a long-time friend. We meet regularly. Hold each other accountable to goals. Kind of, you mentor me. I don’t know if I mentor you or not? JB: You do. BP: But just been a good friend for a long time. We met at another company that we worked at. And Joseph has got some really neat things that he’s been doing with email marketing – webchamps.net. Correct? JB: That’s correct. Yeah. BP: So, I wanted bring Joseph in and kind of have him share a little bit about email marketing. But first, just before we get into that, just if you could, kind of share your story. You can condense it, short version, long version. You know? Just however you feel led to share. JB: Yeah. So, I would say it started probably in 2011. I had several years of actually working in nonprofit where I was helping people in many different ways. And learning how to do all type of resourcing, asset mapping for communities, while at the same time doing freelance web design work. And for a short period doing some remote work for design agencies. But in 2011 I actually decided to give this whole entrepreneurial thing a go. And in doing that quickly found one client which was how I met you on my first day of doing some work for that client. It turned into something to where it’s like, “Hey, why don’t you come in and do more work for us?” And in that process I actually started getting more, this is around 2012, I started getting more into marketing. And a lot of that experience that I had from working in the non-profit really transitioned well into working in a marketing environment where a lot of the times you’re doing these tasks that are manual, and you’re trying to find a good way to scale a business while also working for clients. So, I think that really opened my eyes to a lot of things that other entrepreneurs were doing. And from that point I left there after some time and started working on my own work. And I’m currently doing software development with a small team. We do Scrum development and also doing a lot of email marketing and marketing automation. BP: Oh, okay. Okay. Yeah. I think when you and I first started working together, and I don’t know if our numbers are correct, but we had maybe five people working for us. You’re kind of the saving grace. And we grew it to about 18 or 20 before I left. And then you left shortly after that. JB: Yeah. Yeah. BP: Yeah, I remember just kind of running the projects myself. And when you came in you took it all over which helped me a lot. So, you’ve kind of been on a journey, kind of like I have. JB: Yeah. BP: As far as learning marketing, being able to implement marketing. Share a little bit about Web Champs. When did you launch this? JB: Yeah. So, and a little bit into that backstory, when I started doing web development around 2008, we would do these large web sites for some nonprofits that wanted to be like someone that was larger than them. So, they would want a $40,000 website because of all the work and customization that would go into it. And we would always miss steps because they wouldn’t communicate something to us, or we didn’t’ really get all the information we needed up front. And what we would do is create a lot of bad-website stories is what I would call it. Where the client really wasn’t happy with the finished product and we felt that there was a lot places that we dropped the ball. But, the company I worked with at the time was okay with that. So, the idea of Web Champs was actually not that ‘I’m a champ.” Or, you know, this is something I started with my wife. Not that we are the best, but th...