Supermarkets cashing in on popularity of the "Great British Bakeoff" - ExplainTheMarket

Guy Shone from ExplainTheMarkets explains an interesting case where a TV show has become a cynosure of corporate, mainly supermarkets.

The Great British Bake off, a BAFTA award-winning British television baking competition first shown by BBC Two on 17 August 2010, returned to small screen with its sixth edition in August and the British Retailers are looking to cash-in on the TV show's popularity.Guy Shone sheds light on some of the interesting facts like –

The sharp spike in the value of the ingredients mentioned on the show last year

Morrisons hired bake officer for the Great British Bake Off