BA Advertising - Britain is Great!

As part of the ‘Britain is Great’ campaign, BA Advertising student Lucas was asked to produce a script for a radio spot that would emphasise just how great Britain is. Lucas says: "This was a fun yet challenging piece of work as we were given freedom to go with our instincts, but was also challenging to create something that we found ear-catching enough to an audience. After producing the script, and being very confident of what it was, I went ahead and turned it into a this real recording. Finding suitable voices seemed slightly difficult, but I am proud of the final outcome as it certainly has caught my ear." #UWL #LoveYourUWL