How to Create Buzz for Your App Launch with Steve P. Young

Steve Young was born in Burma (Myanmar) and moved to CA when he was 6 years old.  Steve has always related to the immigrant mindset.  He grew up in a house that had 4 different families living in the same household.  Each family had one bedroom.  It was a fun way to grow up, and he really never even realized that they didn’t have enough money to afford their own home.  This has created the fire in his belly that motivates him today.  Steve learned to code and built an app.  He then started a podcast about marketing your apps.  More and more people came to him for help, and he continued to offer his service.  Today he runs an app PR firm called Runway.  He has an exciting story, and well as some great tips.

You will learn the following in this interview:

How Steve got into the app space
The first assignment Steve had in marketing
One thing that Steve feels like they do really well right now
What happened that caused him to have 100K downloads in one weekend
Success strategies for PR for our app
When you should start creating a buzz
How to test and track your emails
The optimal day and time to launch an app
The best day of the week to send someone an email
How to get press for your app
The email template that Steve uses to get press

Resources: Steve’s email template

Steve’e book recommendation

Connect with Steve on Twitter or his website.