'Brunchfast' Is the Latest Play for Fast Food Customers in the All Day Breakfast Battles

Based on the hottest fast food menu trend, customers sure do seem to love the option of chowing down as if they've just rolled out of bed, no matter what the time of day. More and more, you can order a fast food sandwich with egg in it 24/7, thanks to the spread of "all day breakfast" throughout the industry.

The newest addition to the all day breakfast battles comes from Jack in the Box, which just launched a menu category called Brunchfast.