Brian Woods and Jezza Neumann, TrueVision Productions - the importance of social media

sounddelivery and the Third Sector PR and Communications Network hosted a Q&A session with the team behind a series of multi-award winning documentaries.

True Vision’s most recent film, Poor Kids, highlighted the issue of child poverty. It was seen by over 3 million people, was the number one trending topic worldwide on Twitter and smashed the BBC record for number of on-line responses to a film. One of the children in the film, was invited to meet the minister in charge of Child Poverty Strategy, maria Miller, in the Houses of Parliament.

They talk about how social media contributed to the impact of the film and how twitter is just the latest tool for the public to engage with the subject matter and the documentary makers.