Millennials Are Changing the Way Americans Shop for Cars…for the Better

Oct 10, 2016, 10:37 AM
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From streaming movies to splitting restaurant tabs with Venmo, millennials are streamlining commerce in all kinds of ways. Now their enormous collective buying power is changing yet another aspect of how Americans shop: Bargaining for the family car.

It's long been a rite of passage -- if one that's universally bemoaned -- sitting at a car dealer's cluttered desk, dickering over the price of a new vehicle.