Demand and Desire: Best Global Brands 2011 part 1: The Announcement

Jez Frampton, Global CEO of Interbrand announces the top ten from the New York Stock Exchange at the beginning of the day’s events. Who are the brands who have increased their brand value, and why? It’s interesting to note how close it was this year; and some of the major business folk who were in attendance…

Interbrand is the world’s leading Brand Management agency. The Best Global Brands (BGB) is one of the top three on the ‘lists of the lists’ that CEOs look at to assess the performance of their company. The BGB adds up the many ways in which a brand touches and benefits its organization from attracting and retaining talent to delivering on customer expectations; and places a financial value upon it. The final value can then be used to guide brand management, so businesses can make better, more informed decisions.

There are three key aspects that contribute to the assessment: the financial performance of the branded products or services, the role of brand in the purchase decision process, and the strength of the brand.

Your brand is a living, breathing business asset: Interbrand’s Best Global Brands list and related events helps you learn from the best…..

You can hear (and download) Demand and Desire, The Art and Science behind Brands at www.Interbrand.com, do feel free to share it on the social networks & apps via http://Audioboo.fm/Interbrand or subscribe for your iPod at http://DemandandDesire.podbean.com, or via iTunes.