Unless You Grab Your Customer

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CONTENT MARKETING is a type of advertising that has gained momentum in the last few years. Content marketing is basically "hiding" the product and company information in publications that will likely attract the interests of consumers. Content marketing is often free and can easily be shared on social networking sites.

**Some common forms of content marketing include (1) Educational videos. Such publications might give customers advice about personal finance, business strategies, health advice, retirement ideas, etc. In these videos, the company will place truly useful information, but also insert small "plugs" for their service/product and businesses. (2) Another popular method of content marketing is online informational articles. A company might print articles related to the interests of their target market and insert links and the company name into the publication. (3) A final method that is commonly seen in content marketing is blog posts. Through these blogs, companies hope to begin conversations with among customers and attract attention to their website.

**Another effective branch of content marketing is infographs. Infographs show a graph, chart, or another display that shows some interesting information. They are quick to read and are likely to gain the attention of an audience.

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