207: How to Use Video and YouTube to Grow Your Business

Note: Click here to download Thomas' top YouTube tips from this episode. Thomas Frank is the College Info Geek and you can find him at collegeinfogeek.com. Thomas also has a podcast, and a YouTube channel with an impressive following of over 400,000 subscribers and over 14 million views. Thomas’ blogging journey started back in 2010 when he applied to join a team of writers working on a blog in the college/student niche - but he was unsuccessful. He decided to publish his post on his own site, started introducing different forms of multimedia over the years, and stumbled across a love for producing entertaining YouTube videos. “There wasn’t a whole lot of really compelling content for how to study, how to take tests, how to read text books, all the kinds of questions students were asking me about as a blogger.” Thomas told me. This was an open door for him to produce high-quality informational videos in his niche and provide the kind of content his audience wanted. Thomas is now a “YouTuber”, and although he has many income streams his YouTube channel ad revenue makes up a large portion of his monthly income. Tune in to hear how Thomas grew his YouTube channel to 400k subscribers in 2.5 years. He shares his marketing hacks, tips he used to write more compelling titles that perform well in YouTube’s search algorithm and attracts more clicks, and how he developed a lead magnet that not only attracts email subscribers but earns decent revenue too.