Woman Proudly Displays Double Mastectomy Scars in New Equinox Ad

Footage of a woman having her mastectomy scars inked over by a tattoo artist has formed part of an inspiring new campaign by the luxury gym chain, Equinox.

Samantha Paige, who had a preemptive double mastectomy after she was diagnosed with thyroid cancer and tested positive for the BRCA 1 gene mutation, took part in the "Commit to Something" campaign because it resonated with her own personal mission.