LID Radio Episode 19: Creativity vs Technology
In this series of podcasts we talk to Javier Sanches Lamelas who was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.
Our first podcast in the series is about the topic of creativity vs technology in marketing and how the industry has changed because of this power struggle.
Javier can be found at: http://www.toplinemarketing.net/