I Left My Stable Career to Launch a Baby Clothing Company

Nobody could say that I wasn’t warned. In 2007 when my brother launched the men’s brand Bonobos, I was an "innocent bystander." I had never heard the term "startup." I really wasn’t aware of what a risk it would be for him to launch an online men's apparel company. All the talk of fundraising and pre- and post-money sounded foreign to me.