My First Business Idea Took Off, Now What?

When you think about starting a business, all you’re focused on is getting it off the ground. How will you launch? Where will you find your first customers? There are business plans, fundraising decks, hiring and an endless stream of advice. But the thing that no one really prepares you for, and is furthest from your mind at the time, is this: What do you do when your crazy little idea takes off?

Enter the second, and much more complex, phase of building your brand: scaling.