Apple Just Launched its First Instagram Account

Correction appended, Aug. 7

Apple on Monday launched a new Instagram account, exclusively featuring photos and videos shot using the iPhone.

The account, which will curate photos tagged with the hashtag "#ShotOniPhone," is meant to serve as inspiration for mobile photographers.

Apple's Instagram page is starting out with nine short videos of different photographers' work. Each video offers a selection of photographs with an artist voiceover discussing their work and inspiration.