Apple's Plan to Change How You Experience the World

When Ralph Bishop opened a text on his iPhone, he didn't discover an ordinary photo or video message. Instead, a virtual trail of arrows beckoned — signals from the sender teasing a virtual scavenger hunt of sorts. Bishop was able to see the trail as his iPhone's camera viewfinder surveyed the area. He followed the secret pathway to the other side of the room, just beyond the staircase, where a message that read "Good luck!" awaited him.