Introducing Belfast's new logo – do you love it or loathe it? #BBCNolan

Sep 13, 09:01 AM
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'Belfast - Energy Unleashed' that's the new strap line for Belfast's latest logo.

"The new brand identity is based around a 'starburst' shape, inspired by the geographical shape of Belfast" - that's what Belfast city council's press office have told us.

But a whistleblower from the council has contacted the Nolan show saying the logo is - "appalling",

In response Belfast city council have told us "The success of any city brand should be measured by its use by its city partners. To date, even in its infancy, several key stakeholders in the city, such as Translink, Visit Belfast, have all used the new brand."