252: Facebook Ads Arbitrage: How to Drive Consistent Profitable Traffic to Your Blog

Would you trade $1000 for $2000? How about $10,000 for $18,000? If you're anything like me, I'll make those trades all day long! Well, Deacon Hayes is doing exactly that every month through his blog, Facebook ads, and affiliate marketing. Note: Click here to download Deacon’s top tips for running profitable Facebook ads from this episode. Although he'd been blogging for years, his traffic and revenue had kind of stagnated. Inspired by the success of The Penny Hoarder using a similar strategy in a similar niche, Deacon decided to jump in and throw $1000 toward his new Facebook Ads experiment. Within a month he'd effectively doubled his investment. Ten months later he's built a beautiful machine that combines compelling helpful content, affiliate relationships, and the massive reach of Facebook. In this episode, you'll hear the type of content Deacon has found most profitable to promote, the types of ads he runs, and how he's able to get his costs per click down to around $0.05