ERT #10 Introducing Nielsen: Esports Analysis - Nicole Pike, Esports Global Research & Product Lead, Nielsen Sport
Nielsen's entry into esports was heralded as one of the most important news stories of 2017. The industry has been craving reputable analysis for years and Nicole Pike comes on the show to shed some light on her and Nielsen's perspective on the unique qualities of esports vs sport and what we can expect from 2018's franchise dynamic.
Reach Nicole on nicole.pike@nielsen.com or on LinkedIn @ "Nicole Pike".
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