Winter Olympics Tickets Aren’t Selling. Here’s Why

The 2018 Winter Olympics in Pyeongchang, South Korea, are facing a hurdle before the games begin on Feb. 9: lackluster ticket sales.

Headlines across a variety of news outlets have noted the weak sales throughout the fall as South Korea’s Olympic organizing committee struggled to attract buyers — particularly locally. As of Dec. 10, the Olympic committee had sold 586,400 tickets, or 55% of their sales target. That’s an increase from Nov.