Brand Building, Crisis Management and Negotiation Strategies

Whether you’re tackling reputation management, solving a precarious PR quandary, or navigating an intense business negotiation, learn how you can manage every crisis like a pro. Founder and CEO of MWW PR, Michael Kempner, gives us a lesson in public relations and the power of emotion. Then, CEO of The Black Swan Group and author of national best-seller, Never Split the Difference: Negotiating As If Your Life Depended on It, Chris Voss, reveals FBI-tested strategies to become more persuasive in high-pressure negotiations. Chase Jarvis, Founder and CEO of CreativeLive, ends the hour with advice on how to become a social media influencer.