270: How to Systemize Your Business with Marketing Automation
How would you like to add thousands of dollars a month to your bottom line, on autopilot? Sounds pretty good, right? Greg Hickman of System.ly has achieved this for his own 6-figure a month business and does the same for his clients using marketing automation and effective sales funnels. If you're wondering what marketing automation is, in Greg’s own words it's, “How to use technology to enable your sales and marketing and fulfillment strategy.” Greg is a master in the art of offering compelling lead magnets to attract potential customers, setting up onboarding sequences and follow-up emails to keep them interested, and converting them into paying customers. Note: Click here to download Greg’s top tips for creating marketing automation processes and sales funnels from this episode. The best part is that it doesn’t need to be complicated as his own simple 4-step formula from Facebook ad to paying customer proves. Plus, when your marketing automation sequence is set up it runs itself bringing in new clients all year round. Tune in to hear the types of lead magnets and sales strategies Greg sees working today, the questions you have to ask yourself before writing any email sequence, and how he communicates with prospects on an ongoing basis.