275: The Tactical Triangle: How to Double your Business in 30 Days
It's such an elegantly simple -- yet powerful -- way of looking at what really matters in your business. Perry Marshall's "Tactical Triangle" identifies the 3 primary levers in any business as: Traffic Conversion Economics And even more powerful, there's an 80/20 Pareto Principle inside each of those. Start tweaking a few of the most important variables and you start to see some serious impact on your bottom line.
(image credit) Perry is the author of one of my all-time favorite books, 80/20 Sales and Marketing. (You can get it on Amazon, but you might want to get it at PerryMarshall.com for just "a penny plus shipping" -- which will get you a front row seat to some of the best copywriting and upsell sequences in the biz.) Over the last 15+ years, Perry has built a business as a copywriter, an author, and a sought-after trainer and consultant. In this episode we dive into the Tactical Triangle, looking for areas to improve traffic, conversions, and economics to double your business in the next 30 days. Note: Click here to download Perry’s top tips from this episode. Tune in to hear Perry’s Star Principle, how to position your business to be #1, how to run an 80/20 survey to find out what your customers really want, and why you might consider adding a Power Guarantee to your business.