The Meat Industry Has Some Serious Beef With Those ‘Bleeding’ Plant-Based Burgers

The buzziest tech product coming out of Silicon Valley is not another app or a new virtual reality experience. It’s a burger that contains no meat.

As many Americans attempt to reduce their meat consumption, startups like Impossible Foods and Beyond Meat are targeting restaurants and grocery stores with an approach to the burger that cuts out the cow, but still tastes like meat in an effort to curb the environmental impact of animal production.