This Is Exactly How Much Your Personal Information Is Worth to Facebook

[f500link]Facebook[/f500link] is not just a place for you to scroll through Dogspotting posts and hate-read your ex's status updates. It's a gold mine for marketers — and that can present problems for people concerned about data security.

Facebook profits off of its 1.4 billion daily users in a big way: According to its most recent filings with the Securities and Exchange Commission, the average revenue per user in 2017 was $20.21 ($6.18 in the fourth quarter alone). Users in the U.S.