5 Minute Tip on Going Mobile - Author Bob Bentz with Matthew Cummings - WVU Radio

This five minute tip from author Bob Bentz answers the most popular question about website design: The first thing you do in web site design is not design for the desk top.  Author Bob Bentz and host Matthew Cummings discuss why mobile is not a nice to have but a necessity. Relevance Raises Response

Why it's Important: 57% of website traffic today is coming from mobile devices! Listen to the complete interview here: Relevance Raises Response Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer.  What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings. Some of what we'll be covering includes: How did you get your start in mobile? What are your favorites tips for text messaging? Mobile advertising is the fastest growing medium in the marketing world today.  What do you attribute that to?  And, how can businesses best buy advertisements on mobile? More consumers are using ad blockers today.  How much of a threat are ad blockers to the mobile advertising industry? Where is the best place to advertise to download an app? Bob Bentz is the author of RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing. Bentz is a 1981 graduate of the Perley Isaac Reed School of Journalism at West Virginia University and a 1983 graduate of Marshall University where he received a MBA in Marketing. After six years in broadcasting, Bentz founded Advanced Telecom Services in 1989. The company expanded to the United Kingdom, Canada, Czech Republic, and Taiwan and grew to $62.2 million in annual sales. In 2017, Bentz founded the mobile marketing agency Purplegator. More from WVU Marketing Communications Today Radio Time to declutter your data and create your own narrative story   Emerging Social Media Trends Because of Data - Emerick & Greenglass   If everything starts and ends with data, where do you want to go?