The 4 Common Mistakes in Lead Nurturing That Lead to Failure

Lead Nurturing, not to be confused with dumping all your available content on new prospects, has a certain finesse if done right, but it can lead to impatience, frustration and rejection by prospects if done poorly.  In this program we interview Howard Sewell, president of Spear Marketing about the four common failures of lead nurturing. About Howard Sewell Howard Sewell is president of Spear Marketing Group, a leading B2B demand generation agency, and a B2B marketing veteran with more than 25 years’ experience in lead generation and lead management. About Spear Marketing Group Spear Marketing Group is a full-service demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue.  Spear’s proven approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle. SLMA Radio Sponsorship  Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com