ERT #37 How post franchising esports is evolving globally with Jason Yeh, Leaf Ventures

Former Head of Esports EU, Riot Games and ERT alumni Jason Yeh comes on the show to discuss how esports is growing into mainstream entertainment, K-Swiss making moves with Immortals, analysing AirAsia's entry and the multi title Fnatic approach vs local market mastery of Vitality. We also touch on how imported rosters such as NYXL and London Spitfire gel with local audiences.

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