This Woman Turned Her Obsession with Cheap Old Houses into Instagram Stardom and a Full-Time Career

May 16, 2018, 12:06 PM

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For most aspiring social media stars, Instagram is a color coordinated highlight reel of workouts, craft cocktails and brunch. Elizabeth Finkelstein went a different route. Her clickbait: wainscoting and leaded glass.

Finkelstein, a 38-year-old mom, runs Cheap Old Houses, an Instagram account centered around, well, exactly that. The site's followers -- more than 141,000 -- have turned the former historic preservationist into an unorthodox social medial influencer.