Your Morning Cup of Coffee Is in Danger. Can the Industry Adapt in Time?
Jul 05, 2018, 09:42 PM
Howard Schultz wants to know if I drink coffee. The [f500link]Starbucks[/f500link] boss is sitting on a balcony overlooking the company's leafy farm in the Costa Rican province of Alajuela, where I'm told the coffee--harvested and roasted on-site--is a must-try. Like more than 60% of Americans, I drink coffee at least once a day, and sometimes I indulge twice or even three times. The Costa Rican blend Schultz pours me has a special taste that mixes citrus and chocolate flavors.