#38 How Reddit’s Anna Soellner communicates with and on behalf of 300 million active users

Jul 10, 2018, 10:28 AM

Anna Soellner is Director of Communications at @Reddit.

With over 300 million active users spread across 138,000 different communities on the number 6 most trafficked website in the world, it’s fair to say Anna Soellner has a pretty daunting role as Reddit’s Director of Communications - a website which positions itself as “the front page of the internet”.

Recorded live at The European Communications Summit in Berlin, Anna shares her personal journey from working in governance alongside Dianne Feinstein and Sheryl Sandberg all the way up to her current position overseeing communications with, and on behalf of, Reddit’s many millions of international users.

Whether you work in communications yourself or want to learn how to better connect your business with those around you, today’s episode is full Anna’s personal learnings and insights as she tells how we can all become better and more effective communicators. Anna shares tips including:

  • How to manage the fragmented media landscape its ever-changing macro trends
  • How to practice social listening across multiple social media platforms
  • Why staying curious, discipline and being an advisor are all key communication skills

As well as this, Anna also took the time to talk us through her thoughts on the future of communications, sharing insights on what she thinks we should be paying attention to in the next 2-3 years.

To hear more from Anna you can follow her on Twitter: https://twitter.com/axisanna88

And if technology and the internet are something you’re keen to hear more about, you’ll find lots more Role Model episodes on the subjects here: https://www.rolemodels.co/podcast/language:english-only/category:technology-internet/

Thanks to our patrons for this episode:

  • Anna Caroline who coaches leaders in Berlin: http://truthcircles.com
  • Megan Quinn who supports Code2014: http://www.code2040.org
  • Alexandra Cosma: http://alexandracosma.com
  • Emma Harris

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