LISTEN: Shoppers have been queuing for hours in Maidstone High Street as Build-A-Bear launches pay your age day

Hundreds of shoppers are queuing in Maidstone town centre with the launch of 'pay your age day' at Build-A-Bear.

The popular toy shop is letting customers pay their age in pounds for bears instead of the usual price.

The deal has resulted in customers flocking to stores in what the retailer has called "an unprecedented response."