This Is the Hottest Ice Cream Flavor in America Right Now

If you celebrate National Ice Cream Day and don't Instagram your cone, did you really eat it? This Sunday, look no further for a photogenic scoop than America's hottest — or, rather, coolest — flavor.

According to data from financial transaction company Square, which looked at sales from roughly 10,000 ice-cream shops, the fastest-growing ice cream flavor in 2018 is "unicorn.