Pedialyte, Hangovers and the Patient Experience

Season 2 Premiere: Pedialyte was always a drink for sick kids. Then adults began using it to fight hangovers. When the beverage’s manufacturer found out, it embraced the change. The point: As healthcare prioritizes the patient experience, leaders must adapt. And they can learn a lot from Pedialyte’s embrace of the customer experience. Featuring a discussion on the power of partnering with patients. Guest: Colin Hung, chief marketing officer and editor of HealthcareScene.

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