Hooters Is the Proudly ‘Tacky’ Restaurant Chain That Just Won’t Die. Here’s How It’s Thriving Against All Odds

Let me start by saying that I am not, by any stretch of the imagination, the typical Hooters customer.

I’m a woman. I'm a straight woman. I hate sports (and by proxy, sports bars). I have never, in my entire life, eaten a chicken wing.

Still, there’s a certain anthropological appeal to visiting a restaurant that, for the last 35 years, has dressed waitresses in uniforms designed to leave little to the imagination, and footwear straight out of a geriatric ward.