Intellectual Property – A Tool to Use Before Used on YOUR Company. Licensing Expert: Rand Brenner.

Intellectual Property can make your company money or people can claim royalties for what you paid them to create, unless you have (28:10) Licensing and IP expert Rand Brenner helps you get an ROi on your IP. Every business has intellectual property. Follow these 3 steps to generate an ROi: Understand what you've got Figure out how to grab it, inventory it & document it. Look if it has value to others. skype vs zoom, licensing agreement, patents, trademarks, copyrights, trade secrets, "know-how" IP, trade secret theft. what is a patent, benefits of trade secrets, Listerine, trial and error discovery, Amazon, How P&G licenses IP to competitors, first step to license your IP. (28:18), Work Made for Hire Agreements. (41:18), nuances between industries: fashion, music, automotive. Design patents, owning a color, Tiffany's turquoise blue, UPS's brown, trademarking colors, sounds, and scents, requirements of trademarks (46:03),patent industry, patent trolls Show notes and transcripts