Business Lives | Thea Green, Creating New Consumer Habits In A Saturated Market
Aug 14, 2018, 02:00 PM
On Business Lives today, we welcome the founder of Nails Inc, Thea Green.
Thea launched the business 15 years ago when she was 23 years old, and has since grown the company into the UK’s #1 nail bar chain.
In the podcast episode, the former Tatler Fashion Editor speaks about how she was able to grow the company in a saturated market by looking at consumer habits in order to drive new trends.