Demand and Desire - the Future of the Sectors PART 2

Welcome to part 2 of this Demand and Desire special, wherein Interbrand CEO Jez Frampton looks into the future. Karen Burke is Interbrand’s Global Chief Communications Officer. In this podcast she asks Frampton to discuss: the Financial Sector – here’s an opportunity to reset understanding, both the Hospitality and Food & Beverages sectors – and their acute awareness of the fast-changing way we move around, in Healthcare markets it’s becoming about managing portfolio as the brand becomes ever more important in a world of generic competition, how Luxury brands have survived in the downturn, the Telecommunication and Media industries are dealing with cultural change as well as technological speed, and Retail: What’s in store for the store?

Your brand is a living, breathing business asset. No matter what sector your business is in. In tough times it is what you stand for that will differentiate you from the competition….

This is the latest of Interbrand’s ‘Demand and Desire’ series of podcasts, available at http://Audioboo.fm/Interbrand. To subscribe to Demand and Desire click on http://audioboo.fm/users/135329/boos.rss and select iTunes, or a preferred user. The URL for this particular podcast is www.boo.fm/boos/700939 - do feel free to pop it onto your social network.