Khloe Kardashian’s Brand Just Invented a Completely New Clothing Size — and There’s a Fascinating Reason Why

Khloe Kardashian's clothing company, Good American, is starting to sell jeans in a size that straddles the line between straight and plus sizes — a fashion first that will continue the brand's size-inclusive mantra. And it turns out the inspiration for Good American to create the first-ever size 15 option came about when they were crunching their sales numbers.