Deep Dive | Audi Vs Tesla: The Battle of the EVs Revs Up

Of late, whenever we hear the word Tesla, the immediate reaction that most of us have is “What has Elon Musk done this time?!” He certainly had an awful time last week - his tweet about taking Tesla private ended up costing him 40 million dollars, his role as Chairman, while also leaving the company wondering if they should take away their CEO’s twitter.

But this week, Tesla is in the news for better reasons - business competition. The biggest brand in electric cars has competition from German carmaker Audi. You know... the car with a logo that looks like the Olympic logo minus an O. The luxury carmaker from Germany is now taking on Tesla on the American company’s home turf. Audi held an elaborate event outside San Francisco to announce the e-tron, a $75,000 electric SUV that will compete with Jaguar’s $70,000 I-PACE and Tesla’s Model X 75D and the $100,000 Model S. Audi said it also has a deal with Amazon that it hopes will make recharging its electric vehicles easier.

And this rise of the electric vehicles, and with it the competition that Tesla has to look forward to form the crux of our podcast today. My name is Rakesh, and this is Digging Deeper with Moneycontrol.