Digging deeper: All you need about the OTT content boom in India

To use a tired but still applicable cliché right at the onset, we have indeed come a long way from watching one film and two chitrahaars in a week and Sundays dedicated to Ramayan or Mahabharat on Doordarshan. First came the cable explosion and then finally, binge nights facilitated by the Over-The-Top (OTT) content industry.

From Shyam Benegal, B R Chopra, Ramanand Sagar and Ramesh Sippy creating epics for Doordarshan to Ekta Kapoor recycling the great Indian dysfunctional family to build a soap opera empire to the likes of Anurag Kashyap, Dibakar Bannerjee, Zoya Akhtar and Karan Johar telling stories on Netflix that they cannot tell on the big screen , the meaning and consumption of content has undergone a massive change in India

In this podcast, we explore the OTT concept in the Indian context by trying to figure out why we need it in the first place.