Listen: Dean of Rochester, Philip Hesketh, says the Cathedral is there to support people during baby loss awareness week - 09/10/2018
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It's hoped a trial scheme - offering help to bereaved parents - will be extended across the UK.
There are 15 stillbirths or neonatal deaths on average every day - and an estimated one in four pregnancies end in miscarriage.
More than 60 charities - including Kent based Abigail's Footsteps and Making Miracles - have come together to say there's not enough support currently for those affected.
Next Monday, Rochester Cathedral will be lit pink and blue in support of parents who've lost a baby.