132 #ThePitchCameFirst

Nov 09, 06:00 AM

Jess and KJ interview Jennifer Miller and Jason Feifer, the married co-authors of Mr. Nice Guy, a book with the perfect elevator pitch: What if two columnists had sex every week, and then reviewed each other? Turns out there's a catch to a great "what if:" you still have to figure out who you're writing about, and why it matters.