Digging Deeper | Alibaba's Singles' Day - Sales on Steroids (But Can They Last?)

You’ve heard of Flipkart’s ‘Big Billion Days.’ You sure bought a lot during Amazon’s ‘Great Indian Festival Sale.’ ‘Black Friday,’ the day after Thanksgiving Day in America, is now legendary not because of post-turkey lassitude, but the animal frenzy that is seen across retail outlets in America.

It’s not an uncommon sight to see people camp out over Thanksgiving outside major retail stores to ensure a place in front of the line, and therefore a better shot at getting the items they want. In the past decade, there have been 10 reported deaths and 111 injuries related to Black Friday ‘festivities’ in the US.