Magic Christmas launch - 2018

Nov 30, 12:49 PM

On 30th November 2018, the principal Magic service flipped format to all-Christmas songs.  Whilst several AM stations had dipped a toe in the water, or new or existing digital offshoots had  gone totally Christmas in recent years, this was the first time a major existing FM (in London) music brand had switched formats.

Thoughts on my blog.