Magic Christmas launch - 2018
Episode 1545, Nov 30, 2018, 12:49 PM
On 30th November 2018, the principal Magic service flipped format to all-Christmas songs. Whilst several AM stations had dipped a toe in the water, or new or existing digital offshoots had gone totally Christmas in recent years, this was the first time a major existing FM (in London) music brand had switched formats.
Thoughts on my blog.