City branding through event hosting

Season 1, Episode 18,   Dec 13, 2018, 04:43 PM

  • The art of being yourself to attract visitors
  • Case studies of how destinations have used events to create a destination brand
  • What can cities learn from other sectors about building a marketable brand?
  • Placemaking: how to integrate the design and management of public spaces into major event strategy

  • Chloe Targett-Adams, Global Director of Promoters and Business Relations, Formula 1
  • Georgina Warren, Head of City Events and Experience, London & Partners
  • Susan Sawbridge, Manager, New Zealand Major Events
  • Andrew Dixon, Director, Culture, Creativity, Place
  • Moderator: James Paterson, Principal, MI Associates