Optimising the online customer journey
In this podcast, Rachel Lund, Head of Insights & Analytics at the BRC, alongside expert Doug Norton-Bilsby, Global VP of Retail & Consumer Products at ForgeRock, discuss in detail what identity management is and what it means for retail.
It explores retailers concerns around the future and the continued advancements in technology. Doug provides an in-depth understanding on identity management, how it impacts the customer journey and provides examples of retailers succeeding in utilising this technology.
Find out the key barriers to identity management and three things you can do now to improve how you treat customer identity.