How a New CMO Revamped Marketing and Didn't Get Fired!
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So you are a new CMO and changes from you are expected, not the least of which is a boost in revenue. In this 14 minute excerpt from the original program hear how a prominent CMO brought about the change that was needed in a 4 step process.
Hear the whole program here:
4 Steps to Accelerating Company Growth
Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft.
Since joining the VanillaSoft team a year ago, Darryl has transformed the sales and marketing process and increased lead flow by launching an inbound marketing strategy and an aggressive digital marketing program supported by a strong sales and marketing stack. If you’re a marketing leader ready to elevate your company, tune in to this episode to hear Darryl’s 4-step approach to accomplish this and more.
Guest: Darryl Praill, Chief Marketing Off...
So you are a new CMO and changes from you are expected, not the least of which is a boost in revenue. In this 14 minute excerpt from the original program hear how a prominent CMO brought about the change that was needed in a 4 step process. Hear the whole program here: 4 Steps to Accelerating Company Growth Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft. Since joining the VanillaSoft team a year ago, Darryl has transformed the sales and marketing process and increased lead flow by launching an inbound marketing strategy and an aggressive digital marketing program supported by a strong sales and marketing stack. If you’re a marketing leader ready to elevate your company, tune in to this episode to hear Darryl’s 4-step approach to accomplish this and more. Guest: Darryl Praill, Chief Marketing Officer, VanillaSoft Guest Bio: Darryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. This program is sponsored by DemandLab.